TVS Tyres Joins Pro Kabbadi Team Puneri Paltan As An Associate Sponsor

Madurai-based tyre maker TVS Tyres has tied up with Pro Kabaddi League (PKL) team ‘Puneri Paltan’ as an associate sponsor in the season 4 of the league.

As per the agreement, the logo of TVS Tyres will be seen on the back and on each shoulder of the jerseys of all the players of Puneri Paltan, moreover, the training kits of the team will also boast tyre maker’s insignia. The coming together of the Kabaddi team and tyre brand is in line with TVS Tyres’ ‘Totally Tikau’ promotional campaign theme featuring well-known standup comedian Kapil Sharma. The fourth edition of PKL kicks-off on the 25th June 2016.

Mr. P Vijaya Raghavan, Director, TVS Srichakra Limited, stated that they were pleased to carry on their association with Pro Kabaddi League for this season as well and were glad to support the traditional sport that is being presented every season with a lot of enthusiasm and fervour. He also asserted the fact that this sport will soon turn out to be one of the popular games in the country, as till now it has showcased remarkable potential.

Mr. Kailash Kandpal of Puneri Paltan franchisee said that they were delighted to get associated with TVS Tyres and look forward to a healthy and continued relationship every year.

On Puneri Kabaddi Team franchise and brand penetration, Mr. Raghavan said that they were glad to partner with one of the most emerging PKL teams and look forward to an exciting fourth season. Alongside this platform will also help the tyre brand to reach maximum consumers in the aftermarket segment and improve the brand recall to the masses across the nation.

Of late, TVS sponsorships in the form of TVS Tyres has actively participated in many sporting events like Hockey India League (HIL), Indian Premier League (IPL), Cricket All Stars Series, etc. besides, the recent addition in the form of PKL.

Author: Ankit verma

My need for speed began at a very early age and I realised this as soon as I got my first bicycle at the age of 8. When all the other kids would break downhill I would pedal harder just to go faster and enjoy the thrill. Adding to my interest for speed, I grew engrossed in the working mechanics of two wheelers thanks to my father as he is a hydraulic mechanic and would take me along with him on his repair sessions. Eventually I became familiar with the tools and basic technical concepts of two wheelers.Super sport and sport tourers are more of my liking and the sparks to these flames were ignited the first time I experienced the maddening power of a Yamaha YZF R1. I was just 14 years old at the time and got to ride as a pillion with an older acquaintance. This one short ride influenced my every decision in terms of the bikes I want to own. As of today I’m 26 years old and a proud owner of a Yamaha Fz15 version 2.0 and a Kawasaki Ninja 650 2014 model having clocked a decent 30k Kms only while touring, waiting to clock 1000s more as riding makes me feel whole again after enduring the dismal routines of life. My need for speed began at a very early age and I realised this as soon as I got my first bicycle at the age of 8. When all the other kids would break downhill I would pedal harder just to go faster and enjoy the thrill. Adding to my interest for speed, I grew engrossed in the working mechanics Read more